Senior Product Designer crafting innovative web and mobile solutions across fintech, e-commerce, SaaS, and fin-tech. Skilled in design systems, in-depth research, and solving complex problems through visual and strategic approaches.
Employment
Senior product designer @ Ualá
04/2024 – 01/2025 https://uala.com.ar/
● Redesigned end-to-end mobile onboarding (iOS & Android) based on funnel analysis and 20+ user interviews, removing friction and building trust. Increased MAU by 17%, reduced abandonment in KYC stage; ● Introduced subtle motion and system-native transitions to make onboarding feel fluid and alive – consistent with Apple HIG and platform behaviors; ● Built a multi-platform design system from scratch, including adaptive dark mode, native iOS/Android component parity, and accessibility improvements. Result: 30% faster time-to-market and reduced inconsistencies in shipped features; ● Partnered with PMs, data analysts, and engineers in an agile pod — led workshops, wrote design specs, supported implementation, and QA’ed shipped features; ● Contributed to product roadmap discussions and ran UX sprints focused on retention, including redesigned dashboard widgets and quick-access actions;
Lead product designer @ TEKO
05/2022 – 03/2024 https://teko.io/
● Launched a booking and CRM system for SMBs in hospitality and wellness – end-to-end ownership from concept to delivery. Reached breakeven in under 90 days; ● Conducted full UX audit of legacy POS system; improved transaction flows and UI responsiveness, increasing offline sales speed by ~30%; ● Set up and ran UX analytics (Hotjar, Amplitude) to identify drop-offs and surface retention drivers. Ran weekly A/B tests focused on reducing churn; ● Led a team of designers, mentored juniors, maintained Figma libraries, ran async design reviews.
Lead designer @ Primebeef
11/2020 – 02/2022 https://primebeef.ru
● Overhauled e-commerce UX for web and mobile, with focus on fast path-to-purchase and microcopy clarity +40% in online conversion rate; ● Collaborated with Yandex Lavka on a co-branded product line; supported product/marketing launches through packaging and motion work; ● Owned the full brand-to-product consistency across digital, retail, and advertising touchpoints..
Senior designer @ Camber
03/2016 – 11/2020
● Led creative development for premium clients including Abrau-Durso (150th anniversary collection) and a major tobacco brand; ● Specialized in translating brand strategy into tangible, user-centered packaging and digital artifacts; ● Facilitated collaboration between design, production, and marketing which led to reduced misalignment and increased speed to launch.