DANIILAVES

“Showing the world your business or yourself as a public person is a difficult process for someone who is just starting this path. What can we say about when you need a website, and the budgets have already been reduced? You need some kind of website constructor - understandable and simple, so the process would be as easy as setting up a new smartphone or tablet.”

TT is a complex soolution, but design looks outdated and irrelevant.

A platform designed several years ago.
Features added, but not designed properly.
49% users leave after signing up with no actions taken.
Support team reports lots of requests from users who don’t understand even where to start.

Keep the UI clean, simple, and easy to follow
Simplify the app for an essential experience
Create less taps to get to setting up a page

First things first, every product needs it’s own recognizable design.
Honourable mention: redesign process must keep key features of appearance.

“A recent study found that 81.9% of people use the dark mode on their phones,
and 82.7% of survey respondents said they use the dark mode on their operating system.”urce

I made the whole new UI kit with a colour palette, font set and icons set that matches the needs
and makes the use of platform comfortable and essential.

I decided to read all of users’ complains to the support team
and made conclusions on several points that led me and the team
to adding some features, i.e. time-triggered info badges to show
users about their actions such as publication of a page.

Quick-test adding a small new feature onto old/current interface
showed us decrease in users reports.

For the next step we focused on the flows and rearranging the flow
based on users’ experience that caused misunderstanding and inconvenience.

Based on and applying all of the above, several successive versions of prototypes were born and,
following the results of the last one, the layouts were given to the development team.