the built-in no-code website builder
website builder talkto
mobile-first redesign, driven by usage analytics
Quick summary
TalkTo lives inside TEKO. Unlike Wix or Tilda, it already knows your business: products, bookings, payments, services are in the platform, so your site can be alive from day one.
The challenge? Our first version of TalkTo still felt like a traditional builder – panels, toggles, complex settings. That made sense to us, but not to SMB owners who had zero design background. For many, building a website was as scary as fixing an engine of an airplane on the go.
I led the redesign to make TalkTo work the way our customers think: outcome-first, mobile-friendly, and impossible to mess up.
The challenge? Our first version of TalkTo still felt like a traditional builder – panels, toggles, complex settings. That made sense to us, but not to SMB owners who had zero design background. For many, building a website was as scary as fixing an engine of an airplane on the go.
I led the redesign to make TalkTo work the way our customers think: outcome-first, mobile-friendly, and impossible to mess up.
Problem
Users: SMB owners (cafés, salons, small shops). They’re not designers. They need a website because their business needs visibility, not because they like tinkering.
Issue: The old TalkTo behaved like a typical desktop builder – too many options, blank-canvas anxiety, jargon (“hero block,” “widget”), confusing steps.
Consequence: Customers often abandoned the builder or called support. Many didn’t launch a site at all — which undercut TEKO’s promise of “all-in-one business in one place.”
Goal: Create a builder that lets anyone publish a real, usable site in under 20 minutes, directly from their phone.
Issue: The old TalkTo behaved like a typical desktop builder – too many options, blank-canvas anxiety, jargon (“hero block,” “widget”), confusing steps.
Consequence: Customers often abandoned the builder or called support. Many didn’t launch a site at all — which undercut TEKO’s promise of “all-in-one business in one place.”
Goal: Create a builder that lets anyone publish a real, usable site in under 20 minutes, directly from their phone.
Process
- Reframed the journeyInstead of “build a website,” we asked: What outcome do you need? (Menu online, Booking page, Services list, Contact form). TalkTo pulls the right data from TEKO automatically.1
- Template kitsWe designed mobile-first templates specific to SMB verticals. Example: beauty = “Services + Prices,” café = “Menu + Book a Table.” Users start with something familiar, not empty space.2
- Guided setup wizardWe replaced overwhelming side panels with a conversational flow: “Name your place,” “Choose your main photo,” “What action should customers take first?” Each step updated a live preview instantly.3
- Microcopy makeoverI banned jargon. “CTA” became “Main button.” “Hero image” became “Main photo.” Copy was written like a friend explaining things, not a manual.4
- Smart defaults & data-first blocksI ran quick live sessions in cafés and salons to validate and iterate — in real noise, real light, real busy people – not labs5
- Testing with true beginnersWe ran sessions with salon owners and café managers who had never touched site builders. Watching them helped us shave steps, add preview states, and add forgiving features like “undo” and “restore version.”6
Design choices that made the difference
- Outcome-first templatesno blank canvas panic
- Live mobile previewedit on your phone, see your site exactly as customers will
- Data auto-syncproducts, services, and bookings pre-loaded from TEKO
- Safety netsautosave, easy undo, version restore
Outcome
- engagementSite publish rate skyrocketed: many SMBs launched their first site the same day they signed up
- simplicityTime to first publish shrank to minutes: new users went from zero to live site in under 20 minutes
- EfficiencySupport load dropped sharply far fewer “How do I connect my booking form?” tickets
- ConfidenceOwners reported much higher comfort levels: surveys showed a big jump in “I can update my site myself” responses
take a look at a prototype
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