TEKO Platform – What was rebuilt and why
sales analysis and management dashboard
business platform built for desktop added a mobile, pocket-ready product people actually use for real-world moments
Quick summary
TEKO is the one-stop business platform for SMBs handling everything from CRM and inventory to bookings, payments, and a built-in website builder. A growing share of new users (about 14%) were in beauty and HoReCa, and they overwhelmingly used phones, not desktops. The platform wasn’t designed for that. I led the initiative to rethink TEKO around how people actually work – on smartphones, in noisy shops, between customers and make the essential tools accessible in one thumb.
Problem
TEKO offered many interconnected tools: CRM, POS, builder, analytics – but each was optimized for desktop. On mobile, features were hard to find, slow to load, and overwhelming.
Beauty and HoReCa businesses relied on their phones, not laptops, yet our flows ignored that context. Common tasks like updating availability or syncing listings felt clunky.
Our analytics showed a mobile bounce rate that undermined engagement across products.
Process
  • Segment audit
    I mapped TEKO’s toolset and looked at usage by segment — beauty/HoReCa comprised 14% of users but had high mobile activity
    1
  • Mobile-accessible roadmap
    Facilitated workshops to figure out what tasks users really need fast: update items, check bookings, manage payments, update site – all on the go
    2
  • Component overhaul:
    Built responsive versions for every key element — collapsible lists, one-tap actions, lightweight navigation suited to low-power devices
    3
  • Shared design tokens
    We created mobile-first component guidelines that cascaded across modules – easier for engineering and visual consistency.
    4
  • Testing on-site
    I ran quick live sessions in cafés and salons to validate and iterate — in real noise, real light, real busy people – not labs
    5
Hero decisions
  • Good Defaults
    prioritize timely tasks like updating availability over buried menus
  • Thumb Zones
    tap sizes, bottom nav, quick actions — designed for one-handed, hurried use
  • detailed onboarding
    gently guided with all the information needed
Outcome
  • engagement
    Platform engagement on mobile rose fast – people used TEKO during business hours much more often
  • simplicity
    Support calls broke less – making changes felt possible, not intimidating
  • sustainability
    Teams released new features faster, reusing mobile patterns across modules
  • growth
    The shift set a new roadmap tone: future features must work on mobile as well as desktop, always
Photo by Jacob
Photo by Kolya
Photo by Oliver
Photo by Leo
Photo by Paul
Photo by Lea
Photo by Fabrice
Photo by Adam
Photo by Arnaud
Photo by Leopold
Photo by Katie
Photo by Tiana
Photo by Mohd
Photo by Mohd
Photo by Mohd
Photo by Mohd
Photo by Mohd
Photo by Hal
more