About
Who I am
I’m Daniil, a lead product designer with ten years in the trade and the last five in fintech: lending, origination and payments.
At Vanta I lead a team of seven and own B2POS end to end, the platform shop assistants use to sell on credit: from framing the problem through the design system to handoff with web and Flutter engineers.
I started in branding and art direction, and it still shows. I care how a product feels, not only how it flows, and I would rather prove a decision with a number than defend it with taste.
How I work
Tokens as code
One semantic layer, generated into CSS for web and a Flutter theme for mobile, reviewed line by line with the engineers who use it.
AI in the loop
I run Figma agents on a house skill for layout, naming and variants. They take the repetitive work; the team reviews every output by hand.
Measurement is design
Analytics events are drawn with the screens, with a session id from the first tap, so the whole funnel is visible before launch.
Where I’ve worked
2024 – now
Vanta (ex PosCredit)
Lead Product Designer
B2B and B2C lending. I lead a team of seven and own B2POS end to end, plus the design system and the platform-wide B2C redesign.
2022 – 2024
TEKO
Senior Product Designer
B2B payments SaaS for small businesses. Payment flows about 30% faster from tap to withdrawal, plus online booking and CRM.
2020 – 2022
Primebeef
Lead Designer
DTC food brand. Launched e-commerce and mobile: online grew to 22% of all sales within a year. Product line with Yandex Lavka.
2016 – 2020
Camber
Designer to Senior Designer
Creative studio. Led a team of up to nine designers and art-directed the Abrau-Durso 150th anniversary project.
Education
2022
Fashion Design, British Higher School of Art and Design
2018
BA International Relations, Lomonosov Moscow State University
Certifications
2025
Creation and Branding in Retail and Customer Experience, LVMH
2023
User Interface Design certificate, University of Minnesota
Tools
Figma
Photoshop
Illustrator
InDesign
Adobe XD
After Effects
PostHog
AppMetrica
Lottie
Spline
Jira
Notion
Zeroheight