About

Ten years of design, the last five in fintech.

Ten years of design, the last five in fintech.

Who I am

I’m Daniil, a lead product designer with ten years in the trade and the last five in fintech: lending, origination and payments.

At Vanta I lead a team of seven and own B2POS end to end, the platform shop assistants use to sell on credit: from framing the problem through the design system to handoff with web and Flutter engineers.

I started in branding and art direction, and it still shows. I care how a product feels, not only how it flows, and I would rather prove a decision with a number than defend it with taste.

How I work

Tokens as code

One semantic layer, generated into CSS for web and a Flutter theme for mobile, reviewed line by line with the engineers who use it.

AI in the loop

I run Figma agents on a house skill for layout, naming and variants. They take the repetitive work; the team reviews every output by hand.

Measurement is design

Analytics events are drawn with the screens, with a session id from the first tap, so the whole funnel is visible before launch.

Where I’ve worked

2024 – now

Vanta (ex PosCredit)

Lead Product Designer

B2B and B2C lending. I lead a team of seven and own B2POS end to end, plus the design system and the platform-wide B2C redesign.

2022 – 2024

TEKO

Senior Product Designer

B2B payments SaaS for small businesses. Payment flows about 30% faster from tap to withdrawal, plus online booking and CRM.

2020 – 2022

Primebeef

Lead Designer

DTC food brand. Launched e-commerce and mobile: online grew to 22% of all sales within a year. Product line with Yandex Lavka.

2016 – 2020

Camber

Designer to Senior Designer

Creative studio. Led a team of up to nine designers and art-directed the Abrau-Durso 150th anniversary project.

Education

2022

Fashion Design, British Higher School of Art and Design

2018

BA International Relations, Lomonosov Moscow State University

Certifications

2025

Creation and Branding in Retail and Customer Experience, LVMH

2023

User Interface Design certificate, University of Minnesota

Tools

Figma

Photoshop

Illustrator

InDesign

Adobe XD

After Effects

PostHog

AppMetrica

Lottie

Spline

Jira

Notion

Zeroheight